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Insights on ads, content and founder brands.
Practical lessons from 1,000+ campaigns and the founders we've helped grow on social media.
Strategy
Performance marketing vs social media marketing: which does your business need first?
Paid ads bring buyers fast. Content builds the trust that makes them buy. Here's how to choose where to start.
15 November 2026 · 6 min readPerformance marketingHow to lower your Meta Ads cost per lead: 7 things we do on every account
A high cost per lead is usually a symptom. These seven fixes come from 1,000+ campaigns across coaching, design studios and service businesses.
15 November 2026 · 7 min readSocial media marketingLinkedIn personal branding for founders: how content turns into deals
Posting more isn't the answer. A clear position, consistent content and a path to a call are what turn LinkedIn into revenue.
15 November 2026 · 6 min read